1990 Illinois Rules of Professional Conduct
RULE 7.2 Advertising
[revisions to 1990 Rule are
indicated as follows: text deleted from the 1990 Rule is shown by
strikethrough;
additions to the 1990 Rule are shown in red]
(a) Subject to the requirements of Rules
7.1 and 7.3, a lawyer may advertise services
through written, recorded or electronic
communication, including public media.,
such as telephone directories, legal directories, newspapers or other
periodicals, billboards, radio or television, or through written communication
not involving solicitation as defined in Rule 7.3, provided:
(1) a copy or recording of the advertisement or written
communication is kept for three years after its last dissemination along with a
record of when and where it was used; and
(2) any communication made pursuant to Rules 7.1 and 7.2
includes the name of at least one lawyer responsible for its content.
(b) A lawyer shall not give anything of value to a person
for recommending or having recommended the lawyer's services,
except that a lawyer may (1) pay the reasonable
costs of advertisingments
or written communications
permitted by this Rule;s
7.1 and 7.2 (including fees of personnel preparing such advertising or
communication), may (2) pay the usual
charges of a legal service plan or a not-for-profit
lawyer referral service; or other legal
service organization, or may (3) pay for a
law practice in accordance with Rule 1.17.
and (4)
refer clients to another lawyer or a nonlawyer professional pursuant to an agreement not otherwise prohibited
under these Rules that provides for the other person to refer clients or
customers to the lawyer, if
(i) the reciprocal referral agreement is not exclusive, and
(ii) the client is informed of the existence and nature of the agreement.
.
Adopted February 8, 1990, effective August 1,
1990; amended May 23, 2005, effective immediately.